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“Gorman has agreed to continue to serve as Chief Business Officer for an interim period to assist with an effective transition of her duties and responsibilities. Gorman’s last day at Snap will be September 16. On August 26, Jeremi Gorman, the company’s Chief Business Officer, notified Snap that she will leave the company to pursue a new opportunity, the filing also stated. In a regulatory filing, Snap disclosed that Evan Spiegel, CEO and co-founder, outlined a proposal to its board of directors to create the role of chief operating officer “in order to more closely align our engineering, ad product, and sales functions.” Following those discussions, Spiegel made a recommendation to the compensation committee of the board to nominate Jerry Hunter, senior VP of Engineering, to the newly-created role of Chief Operating Officer and the compensation committee approved Hunter’s promotion, effective immediately, on August 30. “Potential position eliminations in each country are subject to local law and consultation requirements, which may extend this process into the fourth quarter of 2022 or beyond in certain countries,” it added. The majority of these costs are expected to be incurred during Q3. As a result of the strategic reprioritization, Snap currently estimates that it will incur pre-tax charges in the range of $110M to $175M, primarily consisting of severance and related costs, contract termination costs, and other impairment charges, of which $95M to $135M are expected to be future cash expenditures.
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“The headcount reduction is part of a broader strategic reprioritization by the company to focus on our top priorities, improve cost efficiencies, and drive toward profitability and positive free cash flow,” Snap said in a regulatory filing.
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Snap (SNAP) announced a plan to reduce its global headcount by approximately 20% of full time employees. Welcome to “#SocialStocks,” The Fly’s weekly recap of Wall Street’s reactions to social media stock news. Developers will be able to set up to 3 optional #Topics for each post that is shared to Spotlight to increase engagement & track usage.Īll in all, these new features should see improved app engagement for developers who tap into the Snapchat app with forethought & innovation.Musk alleges additional bases to spurn Twitter, Pinterest probed for discrimination and other notable stories from this week. Apps developed by Voisey & Powder are examples of this aim in action, with Powder classed as a breakout app, which lets players edit & share gaming videos on mobile.ĭevelopers will also be able to use the Snapchat Topics API to track campaigns – Topics are used to identify & categorize content on Spotlight.
Ultimately, Snapchat is facilitating 3rd party app integration to bring a richer experience to its user community.
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Also, these pages will be focused to drive organic traffic to apps enabling them to grow their install rate & their audience. Partner Content developed by 3rd parties will be aggregated to dedicated App Pages, these pages will show developers how Snapchat users are engaging with their Content & apps. Creative Kit is focused on sharing Content from apps to Snapchat.
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The Snapchat Creative Kit is part of its broader range of tools for 3rd party apps known as Snap Kit, which provides various utilities to developers for iOS, Android & the Web, such as direct app-to-Snapchat login & camera access among others facilities. Potentially, developers will be able to reach Snapchat’s 280 million strong community who use the app on a daily basis.
What Does This Feature Offer For Developers Developers need to use a desktop computer to explore Snapchat’s integration documentation & a demo video of the app’s integration will be required before approval is given. Some of the things they consider include an apps’ Privacy Policy & the apps’ brand guidelines. Who QualifiesĪny developer can apply to Snapchat for acceptance. Snaps & Stories shared with Creative Kit link back to the developers’ content. Once the Content is shared to Snapchat, users can use any of Snapchat’s creative tools to edit the Content before sending it on to friends or stories. Snapchat Creative Kit allows users to share Lenses, AR Experiences, Filters, GIFs, videos, links, or captions from their Website or app directly to Snapchat’s camera or preview screen. Snapchatters who have a public profile can submit videos for consideration for Spotlight Content that are 60 seconds or less in length, have a 3:2 aspect ratio & are, preferably, made using Snapchat’s tools. Snapchat launched Spotlight in November of 2020, which functions much like TikTok or Instagram Reels. Snapchat has made “Creative Kit” available to developers for their new short video feature called Spotlight.
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